The concept for Storybird Courses was "MasterClass for kids." We recruited and worked with subject matter experts to develop online creative writing classes targeted towards our core audience of tweens and teens.
Our goal was to inspire curiosity and boost creativity, so it was important to show a diverse range of writing styles and genres. The courses included song writing, graphic novels, YA fantasy, TV writing, and video game narrative design.
In addition to writing lesson materials, scripts, and interviews, I also managed a team of videographers, editors, and writers to produce and market the courses.