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I’m a published author, editor, and content strategist based in San Francisco. Currently on assignment as a UX writer at Google, I’m passionate about crafting language and narratives that build inclusivity and understanding.
UX Writer, Google (contract) • 2019–Present
As a member of the UX team working on Fuchsia, a new open source operating system in development at Google, my contributions include content strategy, UI writing, information architecture, project management, copyediting, style guidelines, product inclusion, and editorial direction. I collaborate with researchers, designers, product managers, and engineers to create consumer-grade developer experiences that increase productivity, reduce friction, and deliver excellence. fuchsia.dev
Cofounder, Silent Book Club LLC • 2012–Present
Silent Book Club is a global community of 100K book lovers who enjoy reading quietly in the company of others. We have chapters in more than 250 cities worldwide, from San Francisco to Kuala Lumpur, and have a rapidly growing and highly engaged online community. As managing partner of Silent Book Club LLC, I oversee global operations, business partnerships, and growth. silentbook.club
Head of Content, Storybird • 2014-2019
Storybird is a creative writing platform and educational tool used by 800K educators and 9 million members. As head of content, I produced and launched online courses, videos, writing prompts, and curriculum scaffolded for young writers in grades 3-12. I was responsible for managing a team of writers, educators, content developers, and video producers, and I worked closely with product, engineering, and executives to align content strategy and marketing with our business goals. In 2018, operations moved to Shanghai and the site was redesigned for the Chinese market. storybird.com
Senior Community Manager, Chronicle Books • 2009-2014
In 2008, social media introduced a new platform for businesses to connect directly with consumers. Identifying an emerging market for Chronicle Books, a San Francisco–based publisher, I proposed a new community manager role and designed the company’s first social media strategy. As Senior Community Manager, I led online marketing for the brand, creating original web content, developing and executing social media campaigns, and writing weekly newsletters and communications. I trailblazed and managed all official Chronicle Books social channels, including Twitter (@ChronicleBooks @ChronicleKids), Facebook, Pinterest, YouTube, Instagram, and Tumblr. As managing editor of the Chronicle Books blog, I was also responsible for content strategy, editorial direction, project management, copyediting, and web production. chroniclebooks.com
Copywriter, Chronicle Books • 2006-2009
My first role at Chronicle Books was as a copywriter in the marketing department, where I wrote promotional and catalog copy for 300 titles a year. I established Chronicle’s brand voice and style guide with input from editorial, design, sales, and marketing stakeholders. I wrote weekly e-newsletters, blog posts, ads, and web content, and assisted in editorial development of book titles and jacket copy.
PR Coordinator, Rhode Island School of Design • 2003-2005
As primary press liaison for The RISD Museum, I designed and implemented media strategies to promote art exhibitions and museum programs. I worked closely with curatorial staff and administrators to write press materials and advertising copy, pitch stories, and secure media coverage for school-wide initiatives and conferences.
California College of the Arts • MA, Visual & Critical Studies
All College Honors, Graduate Writing: Critical/Non-Fiction
University of California, Berkeley • BA, History of Art
Summa Cum Laude, Phi Beta Kappa
UX writing, content strategy, content design, human-centered design, online community building, social media, writing, editing, branding & identity, brand strategy, publishing, copywriting, public speaking, content design.
I’ve been a featured speaker at Alt Summit, Social Media Week NYC, O'Reilly Tools of Change, and more.
Publications & Press
I’d Rather be Reading: A Library of Art for Book Lovers (Chronicle Books, 2017)
The Who, The What, and The When: 65 Artists Illustrate the Secret Sidekicks of History (Contributing essayist, Chronicle Books, 2014)
I have been interviewed on NPR and the CBC (Canadian Broadcast Corp), and my work with Silent Book Club has been featured in The New York Times, The Atlantic, The LA Times, and O, The Oprah Magazine, among other publications. More clippings